Building a better web site

Below we have built a list of tips to help you improve or build a new website.  As this list is not every factor to consider, it is eight of the easiest and quickest improvements to be made.  When reading the list, ask yourself does my site follow these rules? Size matters: when your website is [...]

Why Good Websites Cost More

loving-websites-line-email

A great Web site should never be $399 or $499. These sites are usually going to be templates with text dropped in. Your company is not cookie cutter and is not identical to every other company out there, so why should your Web site be boring and non-distinguishing?

Engaging Business Relationships

golf

Business is a lot like dating—it has nothing to do with you. It has everything to do with the other person. If they’re comfortable with you, if they feel safe with you, they will do business with you

Improving Your 30 Second Presentation

hbr

I was recently reading an article by Nick Wreden of the Harvard Business Review and found it inspiring. (Click here to read the article) Most people don’t think of a marketing company when composing a 30 second pitch, but wouldn’t it make sense? The 30 second sales pitch is one of the most powerful marketing [...]

3 Ways to Pitch Yourself in 30 Seconds

ball

People often think of the elevator pitch as something you use when you’re interviewing for a new job or trying to raise capital for a new venture. The elevator pitch, however, is no less important once you’ve got the job as it is when you’re looking.

Why Business Cards Really Matter

cardsfi

What is the 1st thing you do when you meet someone new? What is the 1st thing you should be doing after a networking event? Where is the 1st place you go when you need to locate someone’s contact information?

Harness the Power of Social Media

socialmedia

Social media is FREE and allows you to reach a much larger and more diverse audience than more traditional marketing methods. Learning how to create a “virtual” network and becoming a resource are valuable tools for promoting your business.

How You Represent Your Brand

Whether you have 30 seconds or 30 minutes to present your company message, there are elements that can quickly lead to success or failure in your presentation. Here we will review what can make or break your “commercial”.

A Good Logo – the Foundation of Your Brand

logofe

When you think of logos, what comes to your mind? Do you think of golden arches, an apple, maybe a check mark? A good logo is the foundation of a brand – do not start your business without one.